JUNE 29, 2021: Jon Cotton (Founder – Poseidon Music)

Jon Cotton is a producer of both artists and content and this episode really focuses on what this means. Jon talks about the role of a producer in finding ways to connect an artist to their audience and how this has changed in the digital age. He discusses the role of marketing on digital platforms in order to build global awareness and we touch on next ways to present music in a live context.